It's a night launch party but wear your sunglasses - 3D movie glasses, that is. SM Cinemas formally introduced their Cinema 1 at The Block as D-Cinema, the first true digital cinema in the Philippines as it uses digital technologies from production, post-prod, distribution, up to projection. The featured movie was Journey to the Center of the Earth starring Brendan Fraser - an action-and-CGI-effects-packed movie really fit for 3D projection.

Full blog HERE